(Download) "Tangarine Concepts Corporation: MasterCard MyCard" by Elizabeth M.A. Grasby " Book PDF Kindle ePub Free
eBook details
- Title: Tangarine Concepts Corporation: MasterCard MyCard
- Author : Elizabeth M.A. Grasby
- Release Date : January 09, 2007
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1183 KB
Description
The director of business development for Tangarine Concepts Corporations (Tangarine) must decide how to launch the company's newest product, a prepaid MasterCard called MyCard, as part of a six-month pilot project. Students are asked to: 1) outline Tangarine's goals and objectives for the launch of MasterCard MyCard; 2) decide the importance of a successful launch of MyCard to Tangarine; 3) perform a corporate size-up with specific attention to the company's ability to launch the product; 4) analyse political, economic, social and technological aspects of the launch of MyCard; 5) identify and assess the strengths and weaknesses of potential competitors; 6) perform a customer segment analysis and 7) develop a marketing plan including decisions regarding price, product, place and promotion of the MyCard product.
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